The National Football League and Amazon have agreed to stream 10 Thursday Night Football games free to Amazon Prime customers for the 2017 season. Amazon Prime members pay $99 per year for free two-day shipping with free access to certain TV shows, books and movies as a bonus. Now Amazon’s video service is going to appeal to an even larger audience with the addition of live NFL games for its Prime Members.
The NFL originally streamed live Thursday night games for anyone logged into Twitter for the 2016-2017 season. Those games cost $10 million to stream for Twitter, whereas Amazon’s deal will cost over $50 million. This is a major move for Amazon as it battles other video streaming services such as DirecTV Now and Netflix. “Cord-cutters” are changing the way traditional media is broadcasted with major sports outlets joining up with tech companies to reach a broader audience.
Any NFL fan with an Amazon Prime membership now has one more reason to stick with Amazon for the long haul.
Source – ESPN